Shopping Center Marketing Goes Social

Posted by David Allred

I recently read a good article by Steve McLinden in Shopping Centers Today. Steve does a nice job of gathering the social strategies of some of the bigger players in shopping center marketing and detailing them in his piece.

For those just dipping their toe into the social ‘pool’  to some with an active social media program - it’s apparent that social media are here to stay and shopping center marketers are taking notice. Says Beth Faulkner of Jones Lang LaSalle, there is an “incredible viral effect with social media that newspapers, radio and TV cannot duplicate.” Faulkner goes on to say that “Social media is so valuable because it is a place where we can talk to the consumer instantly.”

In my experience, a combination of  Twitter and Facebook works well for our shopping center clients. Add in text and link it all to out-of-home digital displays and you have the beginnings of a convergence campaign.

I’d love to hear what you’re doing with social media and successful convergence marketing for your center – post your stories below.