Posted February 23rd, 2010 by David Allred
I recently read a good article by Steve McLinden in Shopping Centers Today. Steve does a nice job of gathering the social strategies of some of the bigger players in shopping center marketing and detailing them in his piece.
For those just dipping their toe into the social ‘pool’ to some with an active social media [...]
Posted December 2nd, 2009 by Jim Leonard
Family reunion travel has seen huge growth in 2009, with 23 percent of leisure travelers having named it as the primary reason for taking one or more trips during the past year. And that’s up a remarkable 13 percentage points since 2008. As family trips increase in popularity, families are selecting vacation rental homes over [...]
Posted August 13th, 2009 by David Allred
I recently traveled to Panama City Beach to work on a project for a client and do “first-hand” research and speculative production for a potential client. Traveling with me on this trip was Stephen Poff, LWT’s photographer and videographer. Even though we worked from 6am to midnight for four straight days, we had a great [...]
Posted June 2nd, 2009 by David Allred
After a recent visit with LWT client, The Columbus, Georgia Convention and Visitor’s Bureau, the CVB staff put me on the road with directions to a local Starbucks store I had never visited.
In an otherwise expected store interior, this obviously homemade (and, at first glance, typically held by a homeless person) sign at the checkout counter [...]
Posted April 23rd, 2009 by David Allred
Does your Web site reflect who you are as a company? Does it actively entice and engage new visitors, current customers and potential clients?
Everyone knows that first impressions are critical. In a survey commissioned by The Travel Industry Association of America (TIA), 78% of respondents turned to the Internet for travel or destination information. If your [...]