I recently read a good article by Steve McLinden in Shopping Centers Today. Steve does a nice job of gathering the social strategies of some of the bigger players in shopping center marketing and detailing them in his piece.
For those just dipping their toe into the social ‘pool’ to some with an active social media [...]
I recently read a blog post from Adam Mintz, Director of eMarketing for NMS Properties in Los Angeles. I thought Adam did a nice job of succinctly explaining the importance of virtual tours along with some how to’s for making your own video.
Online advertising in the MFH industry is truly competitive. There are many ways [...]
A survey from ComScore on Monday showed that 28% of shoppers were influenced by social media. More than ever, shoppers this year are online reading consumer reports, searching for deals, and checking out what their friends on Facebook are buying.
With 350 million Facebook members and 58 million on Twitter, retailers need to seriously consider a [...]
Shopping centers have an opportunity with mobile marketing to push timely messages with the potential to attract attention and help win customers. According to a survey of Gen Y shoppers, email and text messaging are preferred ways to receive information. They would be more reluctant to give up email and text messaging (26%) than social [...]
Ecommerce sales were up 5% on Cyber Monday—the first Monday after Thanksgiving—compared with sales on Cyber Monday last year. Savvy shoppers are turning more often to technology in a weak economy for deals and to find the lowest prices on hot items.
Online retailers innovate by using new technology to connect with shoppers and market special [...]
Jim and I began this blog as a way to share our knowledge and resources about property management and real estate marketing. We believe that the best programs come from a finely-tuned combination of traditional and new media. Marketing convergence at its best. (read more)
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