If there’s one area that people in the real estate business typically neglect, it’s developing and implementing a detailed and deliberate marketing plan. Most of the time, Realtors and brokers simply play ‘follow-the-leader’ and employ whatever methods those around them are using. They get a web site, send out postcards, giveaway calendars, call on ‘expireds,’ join [...]
When I am delivering my Text2Twitter seminar, I often find that most people have heard that Twitter is a “micro blog”. But what I find out next is that most of those same people don’t know what a micro blog is or what it has the potential to be used for. When I explain that Twitter [...]
Ask someone to draw you a watermelon and the first thing they’re going to do is make an oval. Because watermelons are large and oblong. Always have been. Always will be. No surprises there.
So when space-conscious grocers in Japan wanted to carry more watermelons, they simply created a display that more effectively arranged their large, [...]
Jim and I began this blog as a way to share our knowledge and resources about property management and real estate marketing. We believe that the best programs come from a finely-tuned combination of traditional and new media. Marketing convergence at its best. (read more)
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