One of the country’s largest ski resorts – Vail Resorts – has taken its media plan and shaken it up with the almost exclusive use of social media. The economy has changed the decision cycle of consumers who patronize ski resorts, and Vail Resorts – who operates five major resorts and twenty hotels – is [...]
Family reunion travel has seen huge growth in 2009, with 23 percent of leisure travelers having named it as the primary reason for taking one or more trips during the past year. And that’s up a remarkable 13 percentage points since 2008. As family trips increase in popularity, families are selecting vacation rental homes over [...]
Savvy property management companies are using every tool in the box to increase awareness and excitement for their destinations and resorts. And popular social media choices like Twitter and Facebook are making it easy to begin meaningful conversations with potential rental guests. To create excitement and interest in their collection of resorts for the spring [...]
The U.S. House of Representatives passed the Travel Promotion Act (H.R. 1035) October 7, sending the legislation back to the Senate for a vote.
“Recent votes by Congress on the Travel Promotion Act firmly demonstrate that our lawmakers recognize that the U.S. travel and hospitality industries create jobs,” said AH&LA President and CEO Joseph McInerney. “This bill [...]
Supply x demand = price.
Ten years ago, the City of Miami, Florida approved an unprecedented 20,000+ condo units to be constructed. Successfully marketing them has proven more of a challenge – estimates are that 9,000 are still unsold. Estimates for sold units still unfurnished are much harder to determine.
The magic marketing mark-down that finally seems to [...]
Jim and I began this blog as a way to share our knowledge and resources about property management and real estate marketing. We believe that the best programs come from a finely-tuned combination of traditional and new media. Marketing convergence at its best. (read more)
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