I recently read a blog post from Adam Mintz, Director of eMarketing for NMS Properties in Los Angeles. I thought Adam did a nice job of succinctly explaining the importance of virtual tours along with some how to’s for making your own video.
Online advertising in the MFH industry is truly competitive. There are many ways [...]
If there’s one area that people in the real estate business typically neglect, it’s developing and implementing a detailed and deliberate marketing plan. Most of the time, Realtors and brokers simply play ‘follow-the-leader’ and employ whatever methods those around them are using. They get a web site, send out postcards, giveaway calendars, call on ‘expireds,’ join [...]
One of the country’s largest ski resorts – Vail Resorts – has taken its media plan and shaken it up with the almost exclusive use of social media. The economy has changed the decision cycle of consumers who patronize ski resorts, and Vail Resorts – who operates five major resorts and twenty hotels – is [...]
Savvy property management companies are using every tool in the box to increase awareness and excitement for their destinations and resorts. And popular social media choices like Twitter and Facebook are making it easy to begin meaningful conversations with potential rental guests. To create excitement and interest in their collection of resorts for the spring [...]
If you’re managing bricks and mortar, consider yourself warned: clicks are shorter. Consumers are looking for the easiest ways to find the best deals. This is showing in steady declines in traditional retail sales in virtually every category. But not for Amazon.com, eBay and Drugstore.com. Why? They spend every day making it easier for customers [...]
Jim and I began this blog as a way to share our knowledge and resources about property management and real estate marketing. We believe that the best programs come from a finely-tuned combination of traditional and new media. Marketing convergence at its best. (read more)
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