QR Codes : Mobile Marketing for Real Estate

QR codes are potentially the biggest gamechanger in the mobile internet space. They are basically the link between the physical world and the digital world through smartphones. Much like a hyperlink on your computer gives you “one-click” access to a website or blog article, the QR code allows mobile smartphone users a simple, fast “one-click” [...]

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Mobile Internet Trends

I am always very interested in good information about trends in the market place, so when I came across this presentation, Top 10 Mobile Internet Trends, by venture capital firm Kleiner Perkins Caufield & Byers, it immediately caught my attention. I glanced at it because of the title, and when I saw that it was [...]

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The Aging of Social Media

Understanding your target audience and how to reach them effectively is the cornerstone of any great marketing plan. Many different components and channels can be used together to execute a successful marketing plan, but social media is one of the hottest topics being discussed currently. Real estate professionals of many walks are trying to figure [...]

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Quality Wins Online Influence

People ask us this question almost everyday – How often should we post information online to get the best results? The answer invariably begins with a brief discussion about the goals of the individual or the company involved, and what type of online structure they are utilizing. Is the company selling consumer products on the [...]

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Couponing for Real Estate?

As group buying sites become more numerous and widely accepted, we’re used to seeing deals from our favorite restaurants, spas, and retail stores. These are all deals we’d easily pay $20 to receive $40+ for goods and services in return. Can this same model be applied to something that’s part of a major life decision [...]

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